Then, they try to make up for the lower profit margins buy selling more guitars.Īs a final subtle, yet effective detail: Harley Benton guitars usually have a solid black finish at the rear of the guitar which covers up any would-be imperfections. They aim to keep overhead low and plan for smaller profit margins per unit than most guitar manufacturers. Harley Benton’s entire business model revolves around providing affordable guitars, though.
They don’t have to deal with any distributors or big brands in the process. This eliminates several layers of people in between that would all need to get paid. Harley Benton is able to buy directly from the factories and sell straight to the consumer using their parent company’s retail operation.
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